Building The Structural Equation Of Political Communication Based On The Significant Of Interpreted Variation

17th National Congress of the Communist Party of China(CPC) is the very important meeting at a crucial stage of China's reform and development,which had a great impact on the development of CPC and the country the speech of 17th National Congress of CPC is guided by Marxism,Mao Zedong Thought,Deng Xiaoping Theory,three represents theory,and Scientific Outlook on Development,which Scientific illustrate to the party at a critical stage of reform and opening up to what flags raised,what road gone,what kind of mental state kept, what kind of development goal to move forward and so on.As for the general audience to understand the relevant content of 17th National Congress of CPC is the main through the media.Therefore,what the media say,how to say,through what channels have become an important factor in the spread of the effect of the audience,and have a direct impact on the understanding and implementation.of 17th National Congress of CPC.Therefore,it can supply reference for strategy of political communication to study the effct of report effect,which render political topic dock with the public topic and get to the goal of social controling at the level of public opinion.In this paper,we research the effect of report about 17th National Congress of CPC through a questionnaire survey,use SPSS software to implement descriptive statistical analysis,correlation analysis,regression analysis,and at last set up significant equation based on the correlation between various factors and the significance of the factors to supply the refernce for researchers later and "PARTY "researchers.The 600 questionnaires were distributed,the recovery of nearly 400 copies,348 copies of valid questionnaires.This article includes the following eight sections:The first part is the introduction,first of all briefly described the aim or motivation of communication effect of report of 17th National Congress of CPC.The Second part is the summary of document,the charpter is divided into four sections:At first,the characteristics and concept of Political Communication,secondly and thirdly,computing estatistics of 1988-2007 related of Chinese political academic propaganda and political communication research.fourthly,generalizing of theory of communicating effect.Investigation and design of the third part is divided into six sections.An Empirical Study in accordance with the standard template of the questionnaire sample is described in detail in design notes,survey methodology,the survey time,survey expenses,data processing, research hypotheses,Assuming a total of 11 studies and,through correlation analysis, regression analysis and other methods to test hypotheses one by one.The fourth part is analysis of model,including three sections.The frist is descriptive analysis,refering the fundamental state and opinions about report of 17th National Congress of CPC of audiences to find the common place and regularity.It specify sequential encoding descriptive statistics,multi-option questions 0,1 encoding descriptive statistics,isometry descriptive statistics.The second and thrid section check the hypotheses through regression analysis and Correlation Analysis.The conclusion as follows:All the detail evaluation of audience to report of 17th National Congress of CPC has an obvious impact on synthesized effect of reports of report of 17th National Congress of CPC.An overall evaluation of audience to report of 17th National Congress of CPC has an impact on synthesized effect of report of 17th National Congress of CPC.The evaluation on the timeliness of the report of 17th National Congress of CPC has an impact on synthesized effect of report of 17th National Congress of CPC.The evaluation of the content of report of 17th National Congress of CPC has an impact on synthesized effect of report of 17th National Congress of CPC.The evaluation of the form of report of 17th National Congress of CPC has an impact on synthesized effect of report of 17th National Congress of CPC.The evaluation of the extent of closing to report of 17th National Congress of CPC has an impact on synthesized effect of report of 17th National Congress of CPC.An overall evaluation to report of 17th National Congress of CPC of audience is affected by categories of information of 17th National Congress of CPC through newspaper,average time of study news through media,the degree of openness of the media,education.The evaluation on the timeliness of the report of 17th National Congress of CPC is affected by the aim of attention report,average time of study news through media,the notion to reading report of 17th National Congress of CPC,age,average time of study news through media in the period of 17th National Congress of CPC,the openess of media.The evaluation of the content of report of 17th National Congress of CPC is affect by categories of information of 17th National Congress of CPC through newspaper,average time of study news through media in the period of 17th National Congress of CPC,the openess of media.,political role.The evaluation of the form of report of 17th National Congress of CPC is affected by the notion to reading report of 17th National Congress of CPC,average time of study news through media,the openess of media.,political role.The evaluation of the extent of closing to report of 17th National Congress of CPC is affected age,categories of information of 17th National Congress of CPC through newspaper, the openess of media.average time of study news through media in the period of 17th National Congress of CPC is affected by average time of study news through media in normal times,political role.The evaluation to reading report of 17th National Congress of CPC through media is affected by school record and political rote.the aim of focusing report of 17th National Congress of CPC is affected by school record and political role.The evaluation to synthesized effect of report of 17th National Congress of CPC has an impact on intensifing notion to perspective of China whether or not.The evaluation to synthesized effect to report of 17th National Congress of CPC has an impact on the realization to living perspective in the future.The next is construction of equation about communicating effect,which is the focus point of the paper.though which the obvious relation between explained variable and explaining variable,and the derect effect and inderect effect beween variable are presented.The fifth part is conclusion and illumination—the disadventage and andadventage of report of 17th National Congress of CPC.the part summarises the discipline of political communication by demonstration research and illustrate the things to improve.In explaining the report to meet the needs of some of the audience,the use of SPSS in the logic model test "audience concerning content and audiences to fully consider the contents understood easily of 17th National Congress of CPC," Whether or not relevant,as the part of innovation point.The sixth part including tow chapter is thinking and spreading—illumination of report of 17th National Congress of CPC in improve the image of CPC coverd by Media.,which Summary report of 17th National Congress of CPC on how to guide the CPC to display its own image through the mass media and inspect the political issue in area of communication from guiding public opinions.The seventh part is discuss,including theoretical contributions and shortcomings, providing with a reference for later researchers.