A Study On The Mechanism Of Political Communication In National Brand Communication

With the continuous development of global integration of the world,the national brand in the international competition in the status and role of more prominent,the implementation of national brand strategy requirements more urgent.In this process,Political communication with its unique "national" advantage to promote the spread of China's national brand an important part.This paper is based on the perspective of political communication to explore how to build China's national brand,improve China's competitiveness and influence in the international community.The section and the main contents are as follows:The Introduction present research origin,the research thought,the content and the research method of the research origin,the research significance and the topic.The first chapter discusses the necessity of implementing the national brand strategy of China,combs the strategic goal of China's national brand communication,analyzes the carrier of the implementation of the national brand communication strategy,the implementation way,and carries on one of the objects of the Chinese national brand communication Division.The second chapter analyzes the practice and the existence of the national brand of China's political transmission from the three dimensions of the subject,the carrier and the audience through the political dissemination of the theoretical basis of the national brand communication.The third chapter focuses on the mechanism of political communication in the national brand communication.Through the analysis of the influencing factors of political transmission,the model of political communication is constructed,and extracted three internal logic of the mechanism of political communication.In short,the implementation of China's national brand strategy is not long,the start time of theoretical and academic research and exploration of this issue is short,and our country is in the "big change big transform big adjustment”,this is an important opportunity,how to better use of political communication to build national brand communication is a worthy of in-depth study of theoretical and practical issues.