The Building Of Media Images Of New Countryside Construction

In this study, select the "People's Daily","Xinhua Daily" and "Suzhou Daily" newspapers for the medias of objectives,in accordance with the established rules of access to three of the sample reported that from October 2005 to December 2007 a total of 659 news reports of new rural construction take quantitative analysis and qualitative analysis of a combination of methods,from the form and content of the two major aspects of a profound analysis and discussion of the first to use this content analysis of 659 reports a quantitative statistical study on the research combined with the results reported itself from the qualitative point of view,to carry out the framework of analysis, the use of the theory involved in the framework of theory, discourse analysis theory and analysis,such as symbols humanities and social sciences theory, in order to complete by the mainstream media representation of domestic construction new picture of rural development, to ascertain the production of new media news coverage in rural areas form the building features and content features,and view the mass media's attitude towards the subject and the tendency to discover and explore the media as disseminators of public information on the professionalism and operational concept。Eventually reached the following conclusions: First, the mainstream media in the new rural development fervent attention to this subject, a high degree of attention, not absence。Second, the mainstream media outlines a comprehensive, specific panoramic picture of the new rural construction, from all walks of life to participate in,and that the distribution of a wide range of multi-perspective。Third, the newspaper reported that the form of traditional stereotypes of a breakthrough, pay attention to the "capture-shaped" and the reported differences, "Xinhua Daily" slightly less than。Fourth,the new rural development news there is less than three points: (1) media continues to have serious "re-official expense of the citizens" of traditional thinking。(2) lack of media oversight function。(3) lack of rural audiences, the new rural construction news, as a secondary audience of rural residents。Finally, research to address the problems and deficiencies found , the corresponding recommendations and countermeasures。...