The Research Of City's Image In Media

through the empirical research of media coverage about the Suqian city,:we have seen the authoritative mediums played a tremendous role in shaping the Suqian city's image in recent years:from a quiet nameless ordinary prefecture-level city in Northern Jiangsu Province,turns to be hauled into the spotlight and the heated discussion hotly city,so-called "the Suqian phenomenon".This research's key point lies in inspects the medium reappearance of Suqian city image,which became the focus of media coverage of the prefecture-level cities in Jiangsu Province for a time.The paper concerned the complex image constructed by the different media.Moreover,the article also selected the health care reform,the media highlighted the issue in "the Suqian phenomenon",to carry on the media explanation,in order to analyze the way the media reports.The study found that the media construction of city' image is not only a dynamic spreading process,has reappeared the Suqian socio-economic development and policy reforms in the evolution of the situation,but also to shape the views of the city outside.In the interpretative level,the article will analysis the reasones of media's reports bias Suqian city image formation behind the deviation and the evolution in-depth agent.Finally,the article from the government journalism and the development dissemination's study angle,further proposed the city with the media how to build a positive image of the concept of healthy cities in the interaction.