After Beijing Olympic Games The Development Of China's Sports Media Trends Strategy

Olympic media is the media as a means to the Olympics as the center of a series of communication activities. Media is a tool to convey information, can be regarded as a science and technology. Recalling previous Olympic Games in the history of development, especially in the 20th century, the mass media to disseminate throughout the course of the Olympics plays a vital role, it can be said without the support of the media there would be no modern Olympic movement to flourish today.In particular, to achieve the broad participation of the world, but can not be separated from the power of the media. Beijing Olympic Games have been successfully concluded, "unique" Olympic Games in Beijing has been highly appraised by audiences around the world, which obviously has a credit for the media. Beijing Olympics for China's media industry brought a rare historical opportunity for development, no doubt the media industry will be enhanced competitiveness. For the Beijing Olympics, in addition to a small number of people have the opportunity to watch the scene, most people through television, radio, newspapers, magazines, the Internet and other information media to understand the Olympic Games.As the Olympic Games one of the areas, in the course of the Olympic Games, the academic community is very concerned about the Olympic Games on one of the media related to a new topic, in the process, the media research achievements. After the Olympics, what will be the dissemination of industry changes, the direction will be toward the development of what has become another topic of academic concern.In this paper, the analysis of entry points after the Olympic period, combined with the current sports the traditional media and new media networks complement each other and integration trends, and the Beijing Olympic Games sports policies before and after the impact of the media in transition.Respectively, including radio, television, communications networks and other traditional media and new media in this trend reflected the characteristics of their own survival, analysis and integration of the two complementary forms. Sports Olympic Games after the period of the trend of media research and concluding with a view to more in-depth grasp and understanding of China's Beijing Olympic Games during the period after the sports media to provide theoretical guidance for the development of practice and learn from.Part of the strategy from the pre-transmission, dissemination race, after three stages spread put forward for the media after the Beijing Olympic Games proposed structure, that is, to establish a "new and old media integration" of the media system, which will be on the Beijing Olympics media integration Against the backdrop of this paper to explore a major innovation.In this paper, a survey of law, literature, mathematical analysis and comparative analysis of research methods, etc., from the perspective of the people of the Beijing Olympics media situation in the statistical analysis, taking fully into account the historical experience and audience research based on the media after the Beijing Olympic Games to start the concept of mode of transmission.