Study On Trends Of Media Development Based On The Usage Of University Students

This study attempts to college students through the medium of the use of research to explore the new media environment, the changing role of the audience and media trends.In this thesis, based on empirical research, combined with the domestic authority of the same data topics, important documents, and comprehensive analysis of the relevant theory and research. Questionnaire mainly media contact time, the media, purpose and impact of media exposure and other factors.Introduction part of this study described the background and significance, and important documents at home and abroad were reviewed, and the main contents of this study and methods were outlined; the second chapter of the collection of valid questionnaires for a quantitative analysis, describes the Students use the basic situation of the media group; Chapter comprehensive data analysis in this research, the authority of the China Internet Information Center data and other relevant professional report to McGuire's pragmatic model and Schramm medium choice "probability"formula based on the theories of the students to use print media, traditional audio-visual media and digital media, a comparative analysis of the situation; the fourth chapter to the role of the media Perspectives, to further integrate Xiangguan instance, of the transfer by the changing relationship.This study suggests that, in the new media environment, the audience increasingly blurred identity, initiative, growing, communication by the relations have undergone profound changes; in the process of new and old media game to the Internet as the center between the various media The integration will be the basic trend of the future media development; and as new technologies are emerging and diversified terminals, media excess, and the trend of fragmentation of information has also been presented.