Research Of The Handset Media Public Information Platform

In ancient times, cellphone is a simple word, can refer to a portable telephone. Now, with the development of the mobile communication technology and the marriage of mobile phones and the Internet, mobile phones feature increasingly rich. From simple phone call to a tool with the media for transformation of emerging media, to a large extent changed the man's life.In social and public areas, mobile media for its ease of use, high penetration, Directional, the players, continuity, high-interactive and other features become suitable for the dissemination of public information and create a new platform for public discourse.The use of mobile phones discourse crisis early warning, city information services, government information management, rural information construction, and other information for practical application has been made good results. In this paper, mobile media on the status of public information services also refer to the recent incident "in January 2008 major snow disaster", discus the phone make full use of its public information platform release weather forecasting, disaster relief and other information, solved the information Dissemination of "last mile" problem, become the media which can not be replaced in crisis . At the same time, this attempt to analyse the phone as a public information platform for the significant social impact: First, it expanded the society "public domain" so that the public information platform for mobile phones to reflect public opinion as an important regional public and cultivate a sense of democracy. Secondly, it rewrite the human way of life, and promote the mobile phone prosperity.Phone public information platform make a positive contribution for our social life, but there are still some problems, such as business model issues, technical update, control of the dissemination about illegal public information. In this paper, some solutions and constructive comments was refered to solve the exist problems as a public information platform for mobile phonesWith the phone and Internet technology mutual infiltration and mobile media become the Internet media wireless terminals, mobile phones and public information services will be further upgrade. Focus on public service information platform for mobile phone brand in the creation and public phone services "gatekeeper" will improve the mechanism of the mobile media and public information service platform will have more development.This text adopts a qualitative analysis to suggest a research frame of the Handset Media on the role of public information platform and analyze the function completely.