A Study On False Of China's Social News Planning

In the fierce market competition, news report planning has become the focus for medias to seize the opportunity to compete for each other.Therefore,with its close to daily life and easy to have strong repercussions with audience, social news has naturally become the focus for news report planning.However,as the rigid goal-setting during news report planning, leading to non- adjustment on the planning according to facts; be unable to grasp related informative references, leading to subjective improvisation in reporting planning tentative design stage; and someone performs the duty of another person in planning implementation stage, all of which result in the high frequency of false report planning, which seriously damaged the interests of the parties,reducing the credibility of the news media,leading to the deviation of public opinion, or even damage the image of State and Government.This paper takes the methods of quantitative analysis and comparative study,drawing on the measures of control of the false news in foreign countries, analyzes the methods of false news from the perspective of prevention and disposal . By strengthening the role of "gatekeeper" in social news planning and take use of audience feedback initiatively and rationally, strengthening laws and regulations and keep strict self-discipline ,we found that the measures of preventing false news are limited,while the disposal in latter phase is more or less concealed, merely a formality in our nation.The rapid development of Internet media has increased the audience feedback control , which build a solid foundation to avoid false social news report planning.Meanwhile it is also necessary to strengthen the role of "gatekeeper" and the media's self-regulation and control by complying with the news laws and regulations on prevention and disposal.