| False news comes into being along with media and never disappears.Especially in today's media marketization,false news is more serious.The generation of network and new technology has brought the revolutionary change of communication mode,dissemination pattern and media production.The change of technology and transmission mechanism makes network false news more serious and how to solve this problem becomes a realistic and important research subject.Network is not a virtual world,and news and information dissemination through media have direct effects on realistic society.Network of false news is by no means the media behavior to attract eyeballs and pursue economic interests.Instead,it is the behavior that can do harm to realistic world and lead to huge social costs.In this thesis,the transmission platforms of network false news mainly include websites,official microblogs,WeChat public accounts,etc.established by the traditional media and commercial media.The network false news discussed in present study spreads by the platforms above and violates authenticity principle.Besides,the information discussed in the thesis mainly refers to news information.This thesis takes 100 cases as source samples which come from the top ten fake news selected by The News Journalist from 2007 to 2010,the pathological analytical reports of false news in 2011,and false news research from 2012 to 2016.Thirty seven pieces of network false news are selected from the source samples as the typical cases and overall samples for study.At the same time,questionnaires are designed as The Cognitive situation of the Audience about Network False News and the Credibility of Network Media,in order to fully understand the influence of network false news on audience's life.The study finds a close relationship between network false news and the stable development of social orders.With the development of new media,network false news occurs continuously,keeps increasing and includes diversified contents.Network false news spreads at a fast speed,in a wide range and in network structure and has growing social influence.The study finds five aspects of social costs caused by network false news: 1)misleading decisions of audience;2)disturbing public opinion;3)triggering a credibility crisis;4)increasing social risks;5)wasting social resources.Based on the analysis of social costs,measures are raised from three perspectives: 1)from the government level,to optimize the access system and strengthen market supervision,and to establish perfect laws and regulations and increase punishment;2)from media level,to optimize the pre-examination mechanism and evaluation criteria,and to strengthen the self-discipline of the media industry and professional norms;3)from audience level,to raise their rational cognitive ability and play their roles in public supervision,and to implement media literacy education and strengthen the idea of social responsibility.The development of network and new media technology continuously changes communication modes and patterns.It is believed that although more new problems need to be solved,the management of network will be deepened in the practice and laws and regulations are need to be studied and discussed. |
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