| The rapid development of Internet made more and more people rely on the network to get information, seek entertainment. Since1994China joined the Internet, network was developed rapidly in our country. By the end of late June2009, Chinese Internet users reached338million, accounted for25.5%of their combined total and maintained a sustained and steady growth. Internet has penetrated and made a great impact on our everyday lives.The development of network cut both ways:On one hand, the Internet has brought many changes to our life. What was happened in the world from international and domestic events to trivial matters would instantly updated on the Internet, we lived in a global village. The forms of Internet was varied and vivid, not only an agglomeration of the traditional media means of communication, but also a combination of the various means of communication like tex, sound and image, To meet the various needs of the audience. The audience could also act as propagator, they could publish their messages and read what others upload, changed the traditional media linear mode of transmission to cross mode. Communication between people has broken the constraint of space-time,religious and cultural.On the other hand, the Internet has brought many problems to our life, such as the online false news spread bring kinds of social problems. The lack of related laws and regulations, so far, our country still did not have a complete news law; the news staff's professional quality was not high, or one-side pursuit of business interests, they sought nothing but profits, the sense of worth appeared deviation; the netizen's moral level was not high, ego to protect consciousness was not strong. These reasons led to many phenomena such as mendacious false and harmful information, misleading the public opinion, dividing in public opinion, influencing of media credibility, to cause the social contradiction, and even affected social harmony. Internet traveled faster and had a large amount of information than traditional media, these characteristics made life convenient, provided a hotbed for the production of the false news at the same time. Because the computer itself had no filtering capabilities, the network editors and the forum administrators screened the information were too slow, so the online false news released unscrupulous, and the Internet's areas of effect were very wide, it can be found in every corner of the world, in that way, the false news spread also without restriction, the media, audience and event parties would be seriously undermined. The causes of online false news were very complicated, some from the Internet, some from the reporter, some from the netizen. Because anonymous and free of the Internet, it is difficult to trace the source of false news. The netizen lived in an information era of excess, because of lazy, tired and no energy or the pursuit of high efficiency, they liked to accept simple information, but not analyzed the event background, so that the News was mixed with many false information. This feature of netizen contributed to the generation and propagation of false news. Because of the openness and freedom of Internet made the counterfeiting difficulty of false news is very low, as long as these news could catered to the netizen's taste, it would earned the click rate. The netizen winked at this.So the netizen bettered their competence and ideological consciousness made a significant contribution to the prevention of the spread of online false news. Journalists should improve their professional quality and moral qualities, been conscientious and made a good job of news. In addition, the moral force of constraint was one kind of behavior from the inside, external enforcement measures for the Internet eradicated the false news, namely made laws of the Internet. We must combined laws with moral. |
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