Research On The Development Space Of Female Newspapers

In this era of information technology, competitions among the media have already attained the level of white-hot. Just in a few of years, the female newspapers which take female for targets audience, female consumption growth points for the advertising, have been caused readers and press's concern by it's unique location. In the media market, female media have great development. Female newspaper has become a beautiful landscape. Since female occupy half of the status of human society, how about the female newspaper? Can it occupy half of the status of the press?First, this paper reviewed the development of female newspaper. And then take CHINA WOMEN'S NEWS as sample to analysis, describe the status and characteristics of women newspaper in detail. After analysis, this paper presents some problems such as the absolute market of female newspaper still needs to be open up; uneven distribution of female newspaper; competitiveness is not strong enough. In light of these problems, the measures proposed in this paper. First of all, it needs accurate market positioning. Second, maintain unique female perspective. Third, we should attach importance to create famous columns. Finally, I pay more attention on news planning and diversification of business mode. This part described female newspaper how to break through in the space squeeze. It is also the main part of this paper. Finally, this paper extended to the subject of female and female newspaper. After analysis the relationship between female and newspaper, come to a conclusion that the development of female newspaper is a natural product of segments of the media market. We believe that female newspaper will be breakthrough the difficulties and get into a thriving development of golden age.