Research On The Changes Of Cover Female Women Of China(1978-2015)

The thesis,which is based on the female characters of the cover of "Women of China magazine from the reform and opening-up in July 1978 to Dec.2015,analyzes the image of the"ideal woman" and the change of the image created by the Women of China magazine,finds the track and causes of this change and explore how the Women of China magazine to maintain a balance between the ideological propaganda and attract audiences.The thesis is divided into three parts: introduction,text and conclusion.The introduction part mainly combs the development process of Women of China,the research of the female image of mass communication and the research status of Women of China at home and abroad,and expounds the origin of the topic,research methods and research questions.The text is divided into three chapters,The first chapter,the magazine is divided by four period according to the feature of female characters of the covers and period,and the chapter collects the 414 female characters of the magazine which meet the requirements of the data statistics,and use content analysis method for data analysis;The second chapter uses text analysis method,to interpret the female characters of cover he Women of China and to analyze change of the magazine on the cover with the change of the political,economy and the political economy culture;The third chapter elaborates the relationship between the change of female characters and the content change of Women of China magazine,and how the factors such as political,economy,culture and magazine works.The concluding part summarizes the full text and answers the research questions raised by the introduction.