Hunan Province Direct Mail Magazine Research

Called neglected dividing media gold mine,direct mail magazines have took shape in China,after ten years development.From the end of 1990s, with their character of dividing,management of terminal reader database, and mature marketing operation have supplied a marketing gap,They has catched multiple sources' attention of medium market immediately and are really production follow the requirement of customers.Hunan province has strong humanity,which has driving Hunan Publish Army and Hunan Television Army.Because for the development of Hunan journalism and publishing medium industry in the enterprise-oriented reforms,Hunan has cultivated some successful medium enterprise economic corporeal.But,what a pity is the development of Hunan province direct mail magazines cannot compare with the flourishing area and coastal cities.Many problems have existed in a certain extent,for example,the frail fundamentals,the forms of low-quality database marketing,the vulgar content and low level,etc.As for the production of marketing,Their exist have many advantages,which have certain advanced nature and pioneering.The subject of Hunan province direct mail magazines is blankness.The research has supplied some suggestion and opinion in this opportunity,in order to summarize direct mail magazines the countermeasures and steps of its marketing development,which will be help for Hunan periodical industry.The rapid growth of the economy makes advertisement had been the main income of media.The profit mode of magazines will turn the earning of publish to the earning of advertisement,which leads to deep,colorful and advertising magazines.The direct mail magazines are the best carriers.With the cultivated and opened of the market,break and improved of the direct mail magazines and ameliorated and perfected of the policy,direct mail magazines will have better opportunities develop,become more mature by trial and error and gain great progress.