The Research On The Lecture Room And Propagation Of Classic Culture By TV Medium

The Lecture Room popular by the audience has bridged the gap between the scholars and the general public since being released,so that academic community is approaching the general public by taking advantage of mass media. It is a successful TV program exerting strong social influence and marketing might and producing brand value of Chinese classic culture,which boasts an unprecedentedly broad market.Probing into the phenomenon of Lecture Room gets the ideas of such kind of TV program into shape,providing useful reference and experience for TV producers.Viewed overall,study on the phenomenon now is superficial and one-sided domestically lack of comprehen- sive study in specific subjects.Hence,this thesis gives a profound analysis of social background,development strategic,cultural significance of Lecture Room, further exploring how TV medium can re-propagate classic culture better based on the analysis.