Social Media In The Context Of Network Video Advertising Communication Effect Research

In a social media context, and communication with people is no time and space without borders, freedom of speech, speak one’s mind freely, methods of flexible, diverse forms. Because of this, but also to the network marketing to bring great business opportunities, the companies have gradually shifted from the direct sales network marketing, as well as old as long as the CCTV prime-time hit a big advertising and simple in traditional media. On several advertisements can caused the general attention and got a sensational marketing way also drifting further and further away, for all kinds of information effectively to the audience, so they can take the low cost way investment and high returns, business owners put the center of gravity by radio and TV ads, the traditional to the network, make every attempt at the show, online video advertising a new force suddenly rises. Network video advertising is parasitic on the Internet in a transmission way and means, the development of Internet promotes the diversification and diversification of the development of social media, social media is to provide a great platform for exchange of people, in this platform has various ways and means of conveying information, the network video ads is a means of communication is most attractive in social media, a variety of video advertisement form,"viral" propagation characteristics, low production cost, real-time monitoring and evaluation of network video ads become be richly endowed by nature advantage, has become one of the important means of network marketing.This paper focuses on the social media context information dissemination situation and concept of network video ads are defined and propagation characteristics, for a variety of communication mode, different levels, various types of communication of network video ads and around the point of network marketing diversified and insufficient, application and analysis of propagation characteristics, in the social media context network video advertising, effective communication of network video ads were studied with quantitative analysis with questionnaire survey, collected first-hand data analysis, one for the enterprise network marketing a series of corresponding targeted advice, on the other hand, hope to better development for online video advertising in the China’s advertising industry in the role and function of advertising, the real meaning of the play a certain role.