Research On The Similarities And Differences Between Chinese And American MTV

First opened in such countries as Britain, France and Japan, MTV has swept across the European and American continents and now it is embarking on a journey into the Third World Countries such as countries in Asia and Latin America. With the opening of MTV Asian and Latin American channels in the 1990s, this kind of expansion creates an "Entertainment Empire" with the pop music in the dominant position, thus forming a global network of MTV.A cultural pattern is determined by the culture in which it exists; therefore, different music has its own peculiar logic. Likewise the MTV style in different countries is subject to the influence of the social background in the relevant country. However, MTV is not an indigenous art form. "We live in a visual age, and we are assaulted by images from morning till night." The overall view of the dissemination and development of human civilization shows that science and technology is an important factor to promote the evolution of human cultural type and the formation of new cultural pattern.MTV first came into being in the American pop music circle. From the opening of the first MTV channel in the 1980s to the later flowering of it in the United States, MTV channel, just like other art forms, has been dynamic import goods. However, it took a long time and a lot of efforts for MTV to come into this country. So, based on the research of Chinese and American music culture, this paper makes a thorough and detailed analysis of Chinese and American MTV cases, meanwhile a tentative analysis is also made about the trend of the MTV audience aesthetic value.