| Broadcasting industry in China, the provincial radio station has a veryimportant position. Generally speaking, all provincial and local provincial radiostations strong comprehensive strength.In contrast, the provincial radio stations due tothe platform location, excellent talent, outstanding capability running the program, sothe program is running the class nature of much of the industry structure and the typeof program has a role in promoting the demonstration.Our music class integrated artsradio station from station to station music series, to the type of music station, hasundergone several stages of development, is a type of specialized broadcastingprocess of evolution by comprehensive broadcast to.In this paper, Jilin music broadcasting as a case study. Jilin People’s RadioMusic Radio (formerly Northeast Asian music radio) was established in January1,1994,The influence of the province and the northeastern region, a large24-hournon-stop broadcast of professional music radio stations, with a considerablerepresentation, which led to relatively strong and exemplary role.We hope that,through the development of Jilin music radio research, explore music broadcastingreal aesthetic needs of the audience, so to explore the direction and strategy of themusic broadcast special Jilin music broadcasting future development.Jilin music broadcasting is positioned as the type of fashion music stations to24hours of uninterrupted music to accompany the audience in the program covers rock,pop, Europe, Japan, Korea and other types of music, including entertainment, sports,people’s livelihood instant news.Music broadcasting in accordance with its own lawsand positioning the type of facelift, making the media more and more civilians,humane, positioning audiences are increasingly specific and single, unified style ofthe program, more targeted.Music broadcasting future development trend towards more specialization andmore must be typed, the only way to better play their own advantages and achieveeffective communication, let the media become more life, more sense of one object inthe public service of humanity.As a result, audiences will become more specific, sothat the composition and dissemination of more targeted programs. Jilin provincialmusic broadcast as radio stations, have a strong regional advantages and preciseaudience targeting, better able to broadcast a unique advantage to play music. Therefore, audience research and exploration of music broadcasting situation becomescritical. |
