Study On The Marketing Of Youth Reading Classical Literature

It is very important to read classical literature to juvenile spirit forming and humanism promoting. The traditional culture often hides in the crystallization of Chinese ancient civilization and the products of current spirit. Culture is the backbone of a nation. With the development of globalization, our national culture is challenged by westernization. when facing powerful culture, giving up our own culture means entirely westernization and giving up our own superiority.In order to carry forward the civilization, important national culture quality, strengthen patriotism, construct harmonious society, activate academic creativity, restore the highly self-confident of Chinese culture which was lost in modern times. We must rejuvenate Chinese culture. China's humanistic crisis turns out to be kinds of moralistic and justice crises, unfairness as well as valid losing. Some experts who work for the Chinese youths fund community or the Cultural Committee organizes edit Chinese Ancient Prose Textbook which will be used to start"chanting the Chinese Ancient prose project". The experiment shows that it is an effective way to read the Confucian classics to develop children's potential, and can advance the quality-oriented education of the elementary and middle school students, and that it can improve children's attention, memory and understanding effectively, because it is good at training linguistic ability and language is the base of understanding.Marketing strategy is an important topic of this market. Based on this topic, the thesis has researched the current market situation in the nation applying the relative marketing theories and researching ways, especially for these questions about the market characters, the market-developing potentialities, the industry characters, the market demands and the market threat etc. At the same time the thesis has researches this market by a vivid case-researching about a typical organization of the same kind and worked out a set of marketing strategies. This thesis hopes that these strategies can have not only the reference value for the researched organization, but also some avails for the other organizations of the same kind.