Research On The Marketing Strategy Of The High Definition Digital TV Business Of The Shenyang Branch Of The Northern Broadcasting And Television Network

With the continuous improvement of people's living standards,people's demand for high-definition digital TV is increasing,so that the northern radio and television network Shenyang branch of the digital TV business volume increased.This is no doubt a good opportunity for the development of digital TV business in Shenyang branch of the North radio and television network.However,high-definition digital TV business in the process of development,facing greater competitive pressure,which gives the northern radio and television network Shenyang branch high-definition digital TV business development has brought some pressure.This article through to the market marketing theory related literature review,analysis of the current stage of the Shenyang branch in the development of high-definition digital TV business in the process of the problem.These problems mainly related to the product,price,channel settlement price,marketing,customer,TV business is single,lack of marketing methods and so on.In the course of the study,the development of its business is introduced,and how to solve the problem of the northern radio and television network in Shenyang branch marketing process put forward my views and suggestions.Specific recommendations from providing personalized high-definition television programs,increase high-definition television business content and function,improve HD transcoding effect,improve the TV business promotional activities,strengthen the marketing support,for Shenyang Northern broadcasting network points in HD digital TV business development to provide policy recommendations,to help northern broadcasting network Shenyang branch to better business development,realize the economic benefits,but also to other radio and television network HD digital TV business development to provide reference.