The Discussion In The Phenomenon Of Entertainments Holding Specialized Channels

In China,the time of masses has passed and the period of part-masses is coming. Many TV stations recognize that audiences'attention becomes rare resource and constructing specialized channel will be the best approach to gain large profit. So specialized channel will be the tendency of the development of TV.But"specialized channel"is an exotic theory. When we carry out it, we often warp it. The programs are in unconformity with orientation of channel. The typic phenomenon is that many entertainments take up specialized channel. This thesis will take CCTV-2 for example.There are many reasons for it ,for example:the single pattern of gaining profit, analysis of audience rating is not reasonable ,and so on.But for these problems, how to solve it? The author made several suggestions:firstly, change the notion and reorganized the resources; secondly, call for multimanage;thirdly, create famous brand and bring up target andience.