| Discussion has been continuous since "Nanjin zero distances" was open to show in channel city of JiangSu TV in 2002 January. Pepole doubt it in nearly every range nevertheless people 's livelihood news brought high Viewer rating. First of all, Wheather People' livelihood news is an independent kind of news? Is there a scientific definition in it? Secondly, how different between the conjecture en environment it constructs for us and the true world we live in, when it confers to the mass media's social influence.I have paid attention to the people 's livelihood news since" chengdu beside you" was open to show in April 2004。In these two years, I took "chengdu beside you"as a sample and collected a great deal of data,trying to answer those question. Research was made on the basis of the public sphere theory, the virtual environment theory, and the social functions of mass media theory. The result is as below: there are many differences between people' livelihood news and social news in the way and the process of communication. It is an independent kind of news, namely, mass media reports news which the most people care for, in the way that the most people like in. However, media is just losing it's way to get this .that is why it is necessary to transform and promote the people' livelihood news.The following thesis is divided into these chapters:Chapter one mainly uses the basic theories of communication, analyze if... |
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