Trend To Web3.0: Changes Of Network Marketing And The Possible Development

The internet marketing is the hot point in the area of marketing research. During more than ten years of the commercial usage with internet, various kinds of marketing theories emerged one after another. However, the existing network marketing research only pays attention to communications research, or only deals with the experience summary of enteprise marketing, it does not anaylize comprehensively the relationship between network marketing and network conditions from the background of the development of internet technology, so the network marketing research loses contact with the change of internet itself, comparatively narrow and one-sided.Especially, the network technology develops continuously, internet has entered into the era from web1.0 to web3.0. New marketing mode will certainly come into being under the new network conditions. It is imposssible to predict the new trend by using the old method of network marketing research.Aiming at this problem, this article puts forward the research thinking of the"network technology—network marketing—network economy", systematizes the development of network marketing once again, and expounds in detail the change of network technology from the emergence of web till the era of web2.0 and the promotive function from this change to network marketing and network economy. Based on this, this article predicts the network marketing in the era of web3.0, puts forward that individualization and polymerization are the character of the network marketing in the era of web3.0, and the accurate marketing, embed marketing, Widget marketing are the new types of marketing modes. And promoted by the network technology, the future network marketing will better realize the "emptiness and reality" change in the network economy.