Fancy City

For a magazine, the cover plays the same role as face of humanbeing, and it is the key reason for the public imagination and sales volume of the magazine. The pictorial "Liangyou"in Shanghai had underdone an exploratory attempt in 1920s. At the age of "Liangyou", cover girls had become a kind of cultural resources, which appear in the cover of magazines. This kind of cover reveals the popular colors and the new life of city Shanhai. it not only enhance the beauty of the pictorial, but also play a irreplaceable role in cultural and commercial life. The cover beauty is no longer a simple and superficial picture but complicated and meaningful cultural symbolsThe thesis will be analyzed by qualitative analysis,quantitative analysis and content analysis. It will get help from the research methods and research results of Communication,history and sociology and others to study the cover beauty of "Liangyou" the sample contains all the pictorial "Liangyou", which published in 1926 and ceased in 1945. the total amount is 172. At the background of mature urbanism in Shanghai, The thesis will analyze the social function and cultural significance of "Liangyou". It will also study the differences and relations in Aesthetic and commercial field by the contrast with pictorial "Yuefen "and Foreign magazines to illustrate independent style of portrait. By the end, The thesis illustrate the the reference and experence to the magazine of today.