The Research On Cover Girl's Image Of The Female Fashion Magazine

Since 90s of 20 century, the female fashion magazine acquired the simultaneous prosperity with the whole Chinese periodical market. Compared to other mediums, the female fashion magazine relates to farer areas and more private point of view. As the female life reader in the"female century", female fashion magazine actually has active meaning. But if the female fashion magazine, which bears so much expectation could shake outmoded dualistic sexual conventions and customs and build up the new female image? In this reading space, what kind of woman should be look as the female model? What meaning hide behind these female models? The paper chooses researching the cover girl's image of fashion magazine as the cut-in point to study these questions. And it uses the way of contents analysis to uncover the mistake district and blind spots of sexual consciousness and value establishment that lurked behind the cover girl's image in the female fashion magazine.