Consumerism In The Context Of The Cover Girl Studies In China

Under the influence of consumerism, the image of female beauty are manipulatedby rules of economics, has become a visually attractive product, cover girl isrepresentative of this particular product. Print media as an important visual symbol, thecover girl for the public to build a utopian fantasy of feminine beauty, providing for theobjects to emulate. She is one of the characterization of consumer culture, consumerculture and mass media is the result of both.Recent years, the cover girl on behalf of the media image of women began to beconcerned about the researchers and cultural researchers. Gender studies scholarsmostly from the perspective of the causes of Cover Girl stereotype, and the image of theconstruction of the existing bias and discrimination. This paper summarizes researchresults on the basis of the West, combined with China’s specific national conditions,cultural studies from the perspective of the image on the cover girl and caused acomprehensive analysis of social concerns.I will set the context of Consumerism, as the birth of a cover girl behind thecomplex social and cultural factors, and different theories from the Perspective of thefemale image. This paper focuses on the Chinese society settled to study the cover girl.The author reviews the context of development in China cover girl on her period in thehistory of the identity of the specific changes described, and integration of research intopost-modern culture, in this context of China’s cover girl, and cultural implications ofthe special form. Cover Girl is not only a materialized after the image of women, or themagazine’s special form of advertising. At the same time, she is an important symbol, isthe current form of social reality and cultural expression. Therefore, not solely from acritical feminist perspective, should be in the specific historical and culturalenvironment, objective and comprehensive discussion of her.