Examining The Process Of Power

Owning the largest circulation, the most printed pages, reliability and influence, Southern Weekly, as a weekly newspaper, is also one of most important newspapers in China, which represents the "civilian mouthpiece" distinguishing itself with spoken systems of Official Media. Via development of 24years, it obtains unprecedented success.At the beginning of 2001, the Southern Weekly started to transfer its style in the third times, and finally it promoted the page of "politics" in March of 2002, which transformed it into a politics paper of mainstream. Not firstly initiating politics reports in commercial medias, however, Southern Weekly always leads the style of politics report and creativity because of its high standard of professional quality.During the follow 5 years, the politics report of South Weekly had made great efforts in expansion of reporting areas, creativity of reporting skill, approaching gradually to the core of power and discovering functions of politics report, getting the pattern of commercial news weekly and politics reports of weekly clear, some of which are shaped and some still to be sought. This effort changed qualitatively in Dec. 15th of 2007: the former page "shizheng" (politics report) combined with "tianxia" (internatinoal report), and a new page "shiju" (the new politics report) was set out. This action made the development of politics scale new heights. The new pages and operation of politics reports provide readers with more information, clearer view and analysis. The editorial office defined the key problems, such as targeted readers, value, core competitive power, pointing out the direction of development of politics reports.When developing steadily and being praised ,the politics reports of Southern Weekly still confront a good many problems: the improving need of reporting skill, the training of editors, the relationship between journalists and interviewees, and the most important, the seeking of safe ,effective reasonable and objective politics reports is still going on, but approaching to the core of authority as commercial medias relies on sustaining effort and a released atmosphere of medias. The innovation of journal system, the breakout of politics reports, and the reform of party papers are three main problems, with which the journalism of China confronted, says Professor Li Liangrong, and the three problems are in perplexity, determining the destiny of journalism reform in China.Thus, it is important to study the history of the development of politic reports in Southern Weekly. Adopting the method of tests analysis, the writer refers to the politics reports of Southern Weekly published since the last 6 years, together with internal discussing, comments of "good articles" and practical experience, separates the development of it into three steps, and analyses from media atmosphere, characteristics of operation, intention as well as style, and comments.