The Tactical Useage Of The Mass Media Of The China Government

It is a whole new field to The Tactical Useage Of the Mass Media Of The China Government. With the rapid development of the mass media, people's life and thinking ways are influenced deeply. The media have changed the people's daily life and thecontents and the styles of the social and the political activity. The government-----as theimportant role in the human society moves, has to face the chance and the challenge caused by the media inevitable.Firstly, the article, based on the Mass Media, Public Affairs Issues and the Politics, studied the political mechanism caused by the media by means of deduction and induction, and answered the role and way of the political activity influenced by the media. Then, the article also analyzed and compared the main media strategies and their application among China and other countries, thus, concluded the governmental media strategy which is suitable for China. Lastly, the article has also initially built the evaluation model of governmental media strategy that suits China's position so as to offer the realistic notion and reference for China's governmental media strategy.This paper, however, the mass media circumstance, is a challenge for the governmental management on the one hand and a chance of improving management on the other hand. By suitable media strategies, the government can influence even dominate the policy agenda; manage the public opinion, implement the public crisis management, perfect the government image and further the government management smoothly. China, which is a country around the CPC's leadership, whose media strategies are completely different from the western countrys, but she can use for reference some western specific methods that can serve building socialism with Chinese characteristics.