Study On Huashang Newspaper Publication Marketing Strategy

The media industry rapidly becomes a global important emerging industry. As a result of the media industry swift and violent development, the dissemination already was surplus, the social supplies were bigger than the social demand, the dissemination supplies side resources have no longer were the market chase scarce resources, but disseminated the demand side - - rose the scarce resources audience's attention resources which pursued for the market. The Huashang reports at present is at the leader position in the Xi'an newspaper market, but along with the market conditions change, the consumer also has had the change by chance to the newspaper content, because but the Huashang reports the external environment change not to change its release strategy, causes the year business income which the present Huashang reports to be unable to break through 1,000,000,000, and the market share also has the tendency which glides down.Therefore, the Huashang newspaper must carry on the depth analysis to its present situation, the basis modern marketing theory, changes its release strategy, breaks through its development bottleneck, won the bigger competitive advantage to appear is extremely essential.This article take the Chinese businessman newspaper industry as the real diagnosis object of study, uses the analytic method which qualitative and the quota unifies to study the Xi'an newspaper profession macroscopic and the microscopic change and the Chinese businessman reports the release present situation, and carries on the interview to the Chinese businessman newspaper industry policy-maker and the correlation personnel, thus learned the Chinese businessman newspaper industry release present situation and the existence question, subdivided, modern marketing theories pointed and so on market choice, market localization, marketing environment, relational marketing using the marketing market proposed in the new localization foundation release marketing plan road, and formulated the new release strategy for it.