Analysis On China's Newspaper Marketing Strategy

Newspaper marketing, now playing an increasingly important role innewspaper management, is the market activity which has been promoted by the competitive pressure in China's media industry. Following the related theories such as marketing, journalism and communication studies, this research explores the foundational concepts, practical target market strategy and the marketing mix of newspaper marketing . As a conclusion, the author puts forwards some directional thoughts on newspaper marketing with the hope to made better the marketing practice in China's newspaper management.