Analyze The Cost Of Government Media Management

The relations of the government and the media are throughout questions that worth to deep research. The government needs to consume certain resources in the management media's activity, this formed the government to manage the media the cost. The cost which when the different media system, the government adopts different media strategy pays is different. This article chooses media system completely different China and the US, carries on the comparison to both countries' media strategy, and manages the media using the game theory to the government the cost to carry on the analysis, hoped that could find the reduced government to manage the media to need the cost the way.This article first has carried on the comparison to the Sino-US Government's media management games, has analyzed the thought origin which the Sino-US media system forms, managed the media to both countries the organization and the method has carried on the omni-directional comparison. As a result of the publication and the freedom of speech thought's influence, the US carries on the protection through the constitution to the freedom of the press, the American media also therefore has the free right maximum limit. As a result of the constitution protection and the media private ownership nature, The US government has no right to the media activity to carry on the direct interference, therefore The US government to media regulation by indirect method primarily. Only then in time of war, The US government only then sets up the corresponding organization to implement the news censoring to the media, but these organizations and the temporary policy ended along with the war vanish. In usually, The US government mainly guides through the initiative issue information's way to the media agenda establishment, realizes the impetus government policy implementation goal. In our country, the media exists as the party and government's propaganda organ,"the mouthpiece theory"the thought still occupied the main status, the media basic nature was still the party and government's mouthpiece. The government may carry on the control directly through the administrative order method to the media, and has set up the corresponding organization management media. The government still limited to the media management primarily, the media is requested by the positive reports primarily, cannot proposes the public opposition and the criticism to the party and government's policy.When adopts the different media management games, the government pays the managed cost is also different, this article second part managed the media to the government the cost to carry on the comparative analysis. Because the respective benefit existence is inconsistent, between the government and the media has formed the gambling relations. In not in any external force influence's situation, the government and media gambling can fall into the convict difficult position. Must explain this difficult position, may through redundant gambling or the system compulsion way. In the redundant gambling process, each participants have the opportunity to punish another participant not to cooperate in the preceding round gambling the behavior. , The deceit motive possibly will be received by now the threat which punished to overcome, both sides favored the choice cooperation strategy, then caused gambling the result to tend to Pareto is most superior. It is noteworthy that causes the government and a media gambling result close Pareto most superior essential condition is, holds the strategy opening which in the gambling relations the superiority status's government must cooperate, and fulfils exactly the good intentions in the gambling process"a newspaper also newspaper"the strategy. The US government and the media relations are precisely form in this kind of redundant gambling process. Moreover, the media system had stipulated to a certain extent the government and the media the strategy combination which can choose in the gambling process. Under our country present media system, media, if the choice will not undertake the huge risk with the government cooperation. The government may through use the administrative method to come the strict control media, thus reduces the management media the direct cost, but this will make the social cost to increase largely. In order to reduce the government to the media managed cost, the government should choose the more tolerant media strategy, and reforms to the media system reduces the media to carry on the fair report the risk.After the above analysis, this article to improves Our country Government media management games to propose several views. First, the government should change through the administrative order limit media issue news procedure, guides the media through the initiative issue information the agenda establishment. Next, the government should through the adjustment media system, relax to the media the control, reduces the media to carry on the fair report the risk. Moreover, the government should not to the media complete laissez faire, be supposed to strengthen to the media the surveillance, when the media presents the harm public interest wants to correct promptly.