| With the gradual opening up, and the culture of the industry, television entertainment has been from the initial featuring simple, to the development of the people are now involved in the entertainment event. In this nearly 20 years in the development of entertainment content and form have changed a lot, and this will be the "Scene", this new approach to the division of China's TV entertainment over the past 20 years the development and changes done to organize and summarize, specifically including three stages, "Concert Hall" stage, "Playground stage" and "Carnaval" stage.The first stage is the "Concert Hall" stage, mainly referring to is that in the late 1980s the Arts evening programs. In such programs, from all the performing arts sector Star program is the protagonist of the main contents of programming is pure theatrical performances, including song and dance, comedy and Cantonese operatic songs such as. Hall types talking about here is that this period of entertainment programmes reflect a similar appreciation of the Concert Hall and seriousness.During this period the Arts, featuring direct Born Out of the early 1980s in various TV theatrical programs, the most representative is "Arts Wonderland" program, he has followed the "what must be one" unified strategy on comparison The program is the knowledge and appreciation of their own, the sole purpose is to give viewers a purely aesthetic enjoyment. So during this period of entertainment usually contain high artistic value and cultural content. But this variety show programs, or by the use of "I show you watch" mode of transmission. For the audience, there is no right to participate in the program, so this kind of "concert hall" type of entertainment in the aesthetic characteristics and mode of transmission, are relatively old.The second stage is the "Playground" stage. On time, it should be included throughout the 1990s. The reason why this period of entertainment with a strong game, it is because it includes a playground two basic components - games and prizes; at the same time, a direct manifestation of the direct use Playground - "Play . "In broad terms, "Playground" entertainment including traditional games like variety show, also includes a puzzle quiz programs - they all embody the "playground" of the game and stimulate the sense of the characteristics. Therefore, this period of entertainment is no longer the cultural tastes and educational programs as the fundamental purpose, in turn tap their own entertainment programme content, so as to meet the entertainment needs of the audience. Therefore, "Playground" entertainment experience is to be the course of the game, as well as to speculate on the outcome of the unknown. And the "Concert Hall" program different is that the "playground" of the program as viewers have greatly changed, they are no longer programming props, but can participate in one of the performers on the program acceptable, has become a spontaneous act.Although the game programs, since the day of its birth, but as the reform of China's TV industry background, the first attempt to entertainment, game programs, the development of China's contribution to the entertainment is not to be underestimated.China is the final stage entertainment "Carnaval" stage, mainly in the form of a century of entertainment as the representative. During this period of entertainment programmes and do not have a fixed style, which includes not only known since 2003, "Live" show, but also the various types of early evening programmes, game shows and talk programs, such as. Entertainment in the past, compared to the "Carnaval" entertainment has been a great change, these changes with many of the characteristics of Carnaval, mainly reflected in two aspects: 1 a high degree of freedom, and the second is complete subversion. Therefore, we can during this period entertainment entertainment and freedom of points summarized as subversive.Subversive and freedom of these two characteristics is not only reflected in the content of the programme is also reflected in the way the programme, "Carnaval" type of entertainment is no longer Qugaohegua, in all seriousness, not only in "play" the word from top to bottom work, it is more like an act of indulgence and a kind of spiritual pleasures. So, the past appreciation of the so-called elegant color and with the incentive has been fully irritation for a change of the self-venting. This is the venting of the carnival, or even meaningless, in the past any of the rules and procedures have been broken, it is more like a trace to the world's understanding of a subversive. So in the program, the audience has completely become the masters programme, or the host of other star only foil it, that is, from the early "spontaneous" into today's "consciousness.""Carnaval" entertainment television entertainment is China's development after 20 years, to now take an inevitable trend. How can produce good-looking entertainment is entertainment production industry efforts should be made to think about.This is the Chinese entertainment nearly 20 years of experience in the development of the three stages in this process, entertainment in form and in content have a very significant change, the reason, including the following three aspects: the public popular culture, the ideas of post-modern influence and prestige manufacturing industries requirements.First, it is the general culture on the impact of entertainment. Popular culture, to put it simply, is owned by the general public, as enjoyed by ordinary people for ordinary people by the love of culture.China usher in an era of mass culture, the impact of the entertainment is self-evident. China Entertainment is the development of a culture of continuous cater to the public process. From the three stages of view, there are three very clear that the process of change, first growing audience participation; the purpose of the program is to alleviate the psychological pressure into for the purpose of the third is the production of the programme to start the process of the ordinary people true state of regression; outstanding game last point is the role of the traditional value of digestion.Of course, this is a profound change in the background of the times and reasons. In essence, entertainment and cultural pandering to the public on the fact of the sale of advertising time for the demand, which is to make entertainment as a commodity in the process of circulation reached a means of maximizing profits. It is because, as cultural consumption times an integral part of mass culture entertainment show meet is a historical necessity, it is programs in the commercial manufacturing sector, driven by the pursuit of profit by a timely change.This was followed by the post-modernist thought of. Postmodernism is a very complex concept, the pattern is complex and diverse. On the art, post-modernist style of thinking should be a game, self-parody and unfounded. It is willing to accept a popular commercial culture, compared to the modern, and it was more popular and democratic approach. For entertainment, the post-modern tendency of the three major elements, that is, to show the way, the content of the game, the freedom of the spirit.Entertainment has there been such a change, the reasons for such programmes is that the audience will feel happy to be released. Like the former Soviet Union famous literary theorist Mikhail Bakhtin said, the nature and essence of comedy for the general freedom, equality and the pursuit of desire. Therefore, in the entertainment deliberately create a virtual carnival of the people behind the event, is to bring the audience to overcome the existing authority and subversion of the order of happiness. This rave scene is actually intended as a kind of "super-real" state. As Baudrillard said, in the consumer society in which people are no longer the consumer goods value, but the symbol of goods incidental value, and therefore in the process of consumption, people can continue to be the desire to achieve happiness and identity of the agree. Whether it's the world of virtual reality, or to a virtual characters, the audience, this is an alternative, is not the social reality of the existence of the alternative, inner desire of the individual is an alternative. These were to be produced as in, it will become a symbol for consumption. This symbol of the alternative can bring the audience to meet the following three areas of satisfaction and experience - Virtual sense of superiority, achievement and sense of subversion.Therefore, the post-modern entertainment, is a symbol of alternative sexual gratification, it created a desire directed towards the audience excitement, but also has created a virtual world simulation. Although these pleasure only keep for a while, but it is to attract viewers sitting in front of the television to watch the real reason for the entertainment.In addition to popular culture, and now after the ideas of entertainment also includes the impact of the rise of the New Year to just "prestige manufacturing industries" affected. "Prestige manufacturing industries," Simply put, it is relying on celebrity to maintain the prestige of the industry, which includes the manufacture and sale of celebrity celebrities two parts. Now on the TV screen full of the many draft programme is a prestigious industry specific manifestations.In the entertainment nearly 20 years of the development process has been the involvement from all star, was the first to appreciate, and later the speculations, and even manufacture, star of the ever-changing status of a reputation in the entertainment industry of the manufacturing on the best embodiment of continuous development.Manufacturing celebrities, and entertainment for viewers production industry, it is a win-win move. On the surface, this is to raise the ratings of a guarantee from the essence, Star with fewer manufacturing is the cost of the method for higher profits. As already mentioned, the audience watched television entertainment when consumption is a virtual "symbols" and such symbols producers and disseminators of these stars.Today's manufacturing industry has already become a prestigious all need to rely on one industry, entertainment for such a change can be created for the sale of such a high-profile platform, is an inevitable trend of history.Entertainment is more than three points in the development of change embodied in the three characteristics. In fact, since the birth of television entertainment since, although various types of entertainment Although told, the leading position, but one thing is sure, the entertainment "Concert Hall" - "Playground" -- "Carnaval" is the process of development and changes in social and cultural development of the inevitable outcome. Understand this point, we should put your posture, not to be unduly blame the popular entertainment and the ugly, and in the process should be to find ways in the history of the development of searching. |
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