Study On The Marketing Strategy Of Learning Aid Newspapers For Chinese Primary And Middle School Students

Passing by the transform of market-oriented in the past 20 years, gigantic change happened in our culture industry. The press also got the great development as a important ingredient. The newspaper has all had a qualitative leap no matter in gross or circulation, advertisement. But with the building-up of a socialist market economy, the newspaper in our country changes into buyers' market by past sellers' market. The growing and changing of newspaper marketplace definitely require that newspaper market from childish to maturity.Teach tutor kind newspaper as the Chinese characteristic newspaper, the market have changed from never to some. In the process of examination education, teach tutor newspaper office having shown solicitude for newspaper mass height, but having ignored the newspaper market has indispensable significance in newspaper management. With the development of newspaper economy and the change educating system to quality education, teach tutor newspaper office beginning to satisfy the request, continual adjust the marketplace allocation. Arising unitary compete according to scientific market way. Newspaper market has gradually pays close attention by the operator of newspaper office.The article is hoped connect a lot of concrete case in teach tutor newspaper, and combine the change of newspaper marketplace to research the market activity of these kinds of newspaper. Being guided by the theory spreading the basic that learning, marketing, advertisement and passes relevance data arranging and analysis is brings forward a few immature viewpoint to teaching marketplace allocation and selling combination tactics.The thesis divides into four parts. Part I introduce the basic theory of newspaper market and the develop course of teach tutor newspaper, generalize the market actuality under examination education and the quality education background. Part II has studied market=oriented of teach tutor newspaper, have expounded the market characteristic and the market potential of this kinds of newspaper. Part III and IV plan to constitute detailed discussion having mainly point to market localization and market scheme associate. According to the marketing theory, tactics has divided into four aspect: product, channel, price and promotion. Following subdivide, various combination having been in progress to teach tutor newspaper selling way. Deepen the field adjusting the management tactic, science, expanding religion rationally assisting kind newspaper issuing quantity and issuing range. The article point out must considerate reader's alienate value at the first, changed from pursue issuing quantity to issuing quality, from one-way information transmit to interact with the student. The article has been discussed the various market way of teach tutor newspaper in order to give a lot reference for newspaper operator...