| Founded in 1990, China News Award is the highest award of the national comprehensive annual excellent news products hosted by China Journalist Association, and also is the standing national news award approved by the Propaganda Department. The predecessor of the China News Award is the National Good News Award set up in 1980, which changed its name into China News Award in 1991 and hosts one time each year. China News Award has had 25 awards since 1991.As the highest award of national annual excellent news products, the goal of this award is to check the annual performance of our country's news work, carry forward the reform of news industry, promote the emergence of news good products and also push on the ideological construction, business construction and moral construction of news workers. The evaluation of China News Award is the most optimized selection on news products in news agencies and universities each year, which record big events and changes on our politics and economy each year. It collectively presents mainstream value in our country, becoming the baton for evaluating news value of news media.Through statistics on Special Prizes and First Prizes of China News Award, and analysis on products'contents, types, media origins, media levels and theme features, this paper tries to conclude the value orientation of China News Award. The analysis of value orientation of China News Award is mainly to motivate journalists to improve business accomplishment, produce more good news works and provide valuable experiences for journalists and students in news field.This paper mainly includes three parts. The first part concludes theme features and characteristics of the prize-winning products through analyzing prize-winning products of China News Award so as to lay foundation for the value orientation of China News Award. The second part studies the value orientation of China News Award. The third part has practical guidance meaning on news practices for China News Award.Currently, although there is analysis on value orientation of China News Award in China, researches on value orientation of China News Award from the 1st Award to the 25th Award are very few. The biggest feature of this paper is to conduct analysis on China News Award from the angle of value, systematically analyze prize-winning works in the 25th Award, seek prize-winning reasons of the products and conclude patterns. This paper hopes to provide practical experience for the broad journalists and news media through research on China News Award. |
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