The History And The Outlook Of The City Newspaper In Chengdu

In the mid 1990's, city newspaper, the new type of newspaper appeared in the battle of newspapering in our country. They rose and attracted eyes in China's newspapering market by its new orientation, vivid way of news representation and innovative working mode. It received great welcome by most of readers and close concern by the field of journalism as soon as it appeared.《West China City Daily》(Chengdu),《Chinese Business View》(Xi' an),《Chutian Metropolis Daily》(Wuhan) are the apotheosis at that time because of their outstanding market share, circulation and large economic benefits which activated China's newspapering market and made a upsurge of founding city newspaper all over the country. But, after the highly prosperous development, the city newspaper was not only plunged in the lair of homogeneity, but also in face of cruel competition which brought new challenges to the city newspaper. And then, numerous city newspaper changed the edition and developing mode and walked up to the self- innovation road which is different from the mutually-imitation road before. In the tidal wave of city newspaper development ,the development in Chengdu is a highlight in the country .Both the mode and thought of running a newspaper are excellent. From the competition of《West China City Daily》,《Chengdu Business Times》,《Chengdu Evening News》,《Sichuan reported》,《Business Post》,《Tianfu Morning Paper》and《Sichuan Youth Daily》to the competition only between《West China City Daily》and《Chengdu Business Times》,we can make out the skeleton of the development of Chengdu's city newspaper .The newspapering of Chengdu is a apotheosis and epitome of China' newspapering We can use the cognition of Chengdu's newspapering for reference.This article will hackle the track of the development of Chengdu's newspapering and prospect the foreground of its development which based on the Chengdu's city newspaper.