Prefecture-level City Newspaper Market Research

Nowadays, the competition on the market of newspaper industry in metropolitan is so fierce that more and more newspaper companies are forced to move their interest to the medium cities ,most of which are territorial capitals.This paper analyzes the significance of the study on the market of newspaper industry in medium cities .First, in order to explore the market of newspaper industry in medium cities and to extend the competition from big cities to medium cities ,newspaper companies in big cities must study this market .Second ,the research on medium city newspaper market can help local newspaper company adopt the market principle in the press ,and take part in the competition .Finally , what should the professional newspaper do next also needs the research on the medium city newspaper market.This paper takes Taizhou market of newspaper industry as examining sample. There are three surveys in this paper ,the retail market survey ,the newspaper market survey and the reader survey .Through these surveys ,the general situation of Taizhou market of newspaper industry was outlined .On the base of a large number of data , it summarizes the characteristics of Taizhou market of newspaper industry .First ,the competition between outside area newspapers and local newspapers has already formed .Second ,at present ,newspapers published in big cities gain the advantage over the local newspaper .Third ,readers in Taizhou have their own characteristics ,which are very different from readers in big cities , such as the educational level , the economical condition ,the reading custom , and so on .Third ,the network of newspapers retail sales has already established , and most of newsstands belong to local post offices .Finally ,comparatively speaking , both readers and newspaper sales in Taizhou are on a small scale.By summarizing the characteristics of Taizhou market of newspaper industry, this paper analyzed the common character and the individuality...