"Guidance" And "Revelry"

It is very difficult to separate the modern sports and the television, the sports have been the greatest popular game, and been loved by the people all over the world and amused people's body and mind because of the television . The sport program is traditional program form of our country television, and has already entered the people's extra-curricular life long before. However, for ages, sport program has been many problems such as being too specialized, being lack of the fashionable feeling and being lack of sufficient attraction to the ordinary people. With the tendency of "Learns through playing" , the television worker unceasingly has being excavated the sport program the connotation and the extension, which let the sport program present many forms to meet the different level television viewer's reception.Certainly, the World Cup , the international sports meeting, becomes the global focus of all kinds of medium . Relying on the various superiority resources like abundant economy, advanced technology, the manpower and so on, China Central Committee Television (CCTV) joined in fierce media combat before the Germany World Cup starts. Contrasted with the last World Cup in which China participated, this session of the World Cup China only can wait and see, thereupon China does not has deep sorrow, instead obtains the relaxed mood. It is the situation that lets CCTV reform previous report style emphasizing political and national spirit and the collective sense of honor towards the infotainment. Nevertheless, being the country ideology spokesman and the mainstream television media, on the one hand, CCTV caters to and complies with the infotainment tendency, on the other hand, it takes the great task, and guides audiences' reasonable desire. However, human's desire is infinite and the entertainment does not have the boundary, facing the World Cup which is the large-scale international sports game, how can CCTV be amusing but not be commonplace, be happy but not be obscene, both can attract viewers to realize the economic maximization, and can make use of this opportunity to consolidate the status of national television broadcaststation to become colleague's industry model, and shoulder the heavy responsibility to raise the national morals? This indeed is the important topic which as soon as is worth discussing.This article is composed by five parts. The first chapter is introduction, simply introducing the research category and the theory ground, and the present situation of the domestic and foreign correlation topic research. Second chapter provides the theory background analysis for the full text, separately analyzing the infotainment phenomenon, introducing the entertainment critique and the defense, and how the television assists the infotainment. Third chapter introduces the television sport program characteristics, the infotainment process and the expression.Fourth chapter is this article key point, taking CCTV to the Germany World Cup report as the example, in detail analyzing CCTV the entertainment performance in this report. First section takes the program as the basis, selects the representative four programs: The sports reality show "Germany Moves", the game program "Fans World Cup", the news information program "I Looked World Cup" and the talk show "Happy World Cup", analyzes respective infotainment performance and the existence questions, discusses CCTV 's dissemination idea. Second section analyzes the contradiction and the difficult position of CCTV, on the one hand, CCTV positively caters to the infotainment current, on the other hand , CCTV is cautious and controls. Third section takes "Huang Jianxiang event" as the example, looking at the different manner of CCTV and the mass regarding this event. CCTV regards as it a discipline accident, but the mass dose not, they entertain and consume it, finally it evolves a "big entertainment event".Fifth chapter returns to at CCTV sport program, has analyzed the guidance and the participation of CCTV to the sport program entertainment, some questions ,and put forward the tentative plan to sports entertainment program pattern.Through the theoretical analysis, a case study and the comparison of domestic and foreign other sport program ,the article presents CCTV sport program infotainment idea, the performance, the question and so on. However, the infotainment is the process, the tendency, CCTV sport program infotainment also only starts, whether the entertainment is effective, but also demand time and practice examination. Therefore ,I hold as far as possible objective, neutral, the opening standpoint in the article, has not made the ultimate value judgement.