Research On Entertainment Sports TV Program In China

The economic development and the enrichment in social and cultural life make people to demand entertainments with higher quality. This increases the total demand of entertainment programs. Influenced by this trend, as a popular role in various entertainment programs, entertainment sports TV program has undergoing rapid advancement in recent years, of which the content, form and Production level have been greatly enhanced. Thus, research into this field has also drawn more and more attention.By adopting the methodologies of bibliography and references, interviews with experts, case study as well as the relevant theories of mass communication, this paper attempts to analyze the reasons for the flourish of entertainment sports TV program, and conclude its current situation and development in our country. Taking the famous program Win step by step in Bird's Nest as an typical instance, based on this program's overview, programming concept, features, and program benefits, the article tries to point out the advantages and weaknesses of this program, predict the future development trend of entertainment sports TV program in China, and make suggestions corresponding to the current problems.According to the research,this paper concludes as below:the status quo of entertainment sports TV program is developed as a result of various political, economic, cultural reasons and target needs after several stages from imitation to innovation; entertainment sports TV program will become the future priority for local television stations and private television stations since it demands fewer events resources; Win step by step in Bird's Nest makes its great success mainly because of its design concept and program features, which facilitate both economical benefits and social influence. However, in this popular program there also exist some problems like unreasonable event rules, safety loophole, and easiness to be cloned. This paper also holds that entertainment sports TV program in our country will tend to focus on more interaction with audiences, entertainment, expertise, and innovation in future, and meanwhile the target audiences'needs will receive more and more attention.Finally, based on the research results, this paper makes a tentative attempt to propose several solutions for the currently-existing problems in Win step by step in Bird's Nest:First, the program shall be designed to be more delicate, reasonable and humane. Second, it shall put more emphasis on innovation, meet audiences'psychological needs and avoid excessive entertainment or vulgarization. Third, the program should strengthen safety issues. Last, healthy and positive topics should be selected, and the audiences' expectations need to be more emphasized.