Female Images In The "southern People Weekly" Construction

Xu Lie, editor-in-chief of the Southern People Weekly, when he had said:in the foreword to the position of equality, tolerance and humanity, to pay attention to everyone around us."Re-looked at every life," as a figure reported for the main features of the mainstream media, the editorial team to edit on a character topics, and to reconstruct the characteristics of the characters-the character finally presented before the public, occupational characteristics and social values and contribute to embody and represent the value judgments of the magazine and the mainstream values of society. The public for close to and since the degree of media is becoming ever closer, the media always affects the members of the society’s way of thinking, behavior characteristics and value orientation.This is precisely the "Southern People Weekly," the image of women is particularly important.This article from2009to December26,2011, three years a total of142Southern People Weekly "magazine, the statistics of the characters of the women reported237. In the research sample, the Southern People Weekly "of women in what image is presented in the public eye? Whether real, objective, comprehensive presentation of women’s living conditions? Role in society as well as basic image diversified traditional gender roles? We took on the study sample detailed system categories constructed, using content analysis and text analysis method to do quantitative and qualitative systematic scientific analysis.On the whole, the Southern People Weekly ", the number of women reported fewer women appear on the cover of opportunity is rare, lack of rural women reported other aspects. However, the image of women in the Southern People Weekly, and more independent, strong, positive female power, they have a strong sense of social responsibility and professional awareness, and to seek personal development, unattached men, eager to realize their own value social identity. The media stereotype of women are receding, the Southern People Weekly "reports on female characters, the deconstruction of gender discourse" traditional "wife and mother, and constructed the women of the discourse of the new era of women, so that public awareness of women The image of a more comprehensive three-dimensional interpretation, also invisible promote the gender discourse of equality between men and women.The image of women in the Southern People Weekly "has a very strong awareness of gender equality, social roles diversified, but in the text, the ubiquitous beautiful woman, they star, supermodel, also, or princess, ladies, highly ornamental, recreational and consumer. The mass media in the construction of the female image to cater to appreciate the habits of the male mind the needs and physical desires.The women were placed obvious to see the location of the body materialized, the main objective of gender stereotyping will be the resulting.