Study On The Dissemination Characteristics Of Electronic Books

The electronic books are one new books dissemination ways, has demonstrated the more and more vital role in the books publication domain. This article from the dissemination study angle, has mainly discussed dissemination characteristics of electronic books about dissemination shape, spreading process and pattern, dissemination basic essential factors, dissemination effect, dissemination function and dissemination environment ,and so on . Has explored the publication strategy to adapt n electronic books dissemination characteristic in this foundation, and proposed the electronic books dissemination characteristic trend of development.First, the electronic books dissemination shape is the electronic dialogue -like dissemination shape, it was one new dissemination shape which fused the interpersonal dissemination, the organization dissemination and the mass media dissemination. the books dissemination morphogenesis fundamental change, Became the electronic books by the traditional books to the multi-spots the multi-spots to the multi-spots. And it is the very big difference in the dissemination shape between the electronic books and the traditional books, such as user friendly characteristic, the space and time scope, the dissemination and acceptation relation, the content characteristic and the dependence to the carriers, and so on.Second, looked from dissemination basic essential factors, such as the disseminator, the dissemination content, disseminates the channel and the dissemination carrier, and the dissemination audiences, the dissemination of books has also had the revolutionary change. The electronic books has one kind of bidirectional interaction dissemination pattern, it has changed the uniflow spreading process of traditional books.Third, the appearance of electronic books has improved and enhanced the books dissemination effect and the dissemination function. Fourth, the new characteristic of dissemination environment which electronic books presents is different with the traditional books, only then unceasingly solves each kind of problem which influences dissemination environment of electronic books, can guarantee it to take to the people more conveniences, the security and comfortable.Finally, in the understanding electron books dissemination characteristic foundation, to explore corresponding publication strategy to the dissemination characteristic, such as work hard on publication content, reading carrier and service, is the key to the publication dissemination of electronic books. At present the electronic books already presented below the trend of development in the dissemination characteristic: The disseminators and the dissemination audiences become more and more, retrieval ability strengthens unceasingly, has more convenient and comfortable motion reading, the content manifestation is more richly colorful and the copyright protection is more perfect, these tendencies are the results which the dissemination characteristic superiority of electronic books displays unceasingly. We may foresee, along with the electronic books mature development, it will become the new books which is more suitable to humanity, compared to the traditional books...