Research On The Development Of Electronic Paper Books At Popular

With the further development of the digital age, printing and papermaking both human use for hundreds and thousands of years met the challenge of new electronics technology, "electronic paper book" challenges In 2007, Amazon launched e-book reader, Kindle, it immediately set off a worldwide wave of electric paper books. For a time, electric paper books become an emerging hot spot of information technology development and the forefront of reform and innovation of publishing industry .So, someone exclaim the era of digital reading is coming, print media will soon fade into history, electric paper books is the most powerful Terminator to the print media. This view with blindness and extreme, print media has its own reason and value for existence , although its share will be greatly reduced; the same time, from electronic paper book market, the situation is not optimistic, It needs to break some bottlenecks to develop rapidly. This paper begin with the definition of electronic paper book, use the theory of mass communication to analyze the advantages and feature characteristics of electronic paper books. Through the horizontal and vertical comparing about electronic paper book's domestic and international markets, we can explore the development of electronic paper book industry trends. In this paper, I try to find the future of the popular trends about electronic paper book from its media development, historical change in the perspective of the social impact. This study focuses on the resistance of the popular electrical paper books In order to find out the development of resistance to the host and to get countermeasures from questionnaire and rigorous comparative analysis of popular electronic paper book. the high price limited content, copyright protection ineffective incomplete industry chain, market immaturity, which are on the way of popularization of electronic paper book In this regard, this article from the perspective of the media audience, through the analysis of electric paper books'audience, to put forward positive suggestions for the development and reform of traditional media . wish relevant employees could grasp opportunities for development of digital publishing and electronic paper. Hope it can improve the healthy development of book industry.