Xiamen Digital Mobile Television Business Model Analysis And Creation

Digital mobile television is a new type of broadcasting television media that emerged in recent years. Due to the development of digital television technology, the former analog wireless television broadcasting that was declining in cities was transformed into digital wireless television broadcasting service and became rejuvenated.Meanwhile, national culture industry policy, as well as related market economic environment is also fluctuating dramatically. When faced with such changes, traditional broadcasting television media must adjust itself to the latest development, in order to utilize the digital mobile television, the powerful media platform to enhance and strengthen itself in the new environment.In such a background mentioned above, by introducing the"Jie Guan"business mode theory proposed by Professor Jun-yi Weng and analyzing the issues encountered in the application, we have conducted an investigation into the practical value of novel business mode theory in the process of digital mobile television development.This paper consists of four chapters. The first chapter, Introduction, primarily focuses on the organization and characteristics of digital mobile television. At the same time, the novel business mode theory and its application in the digital mobile television are also derived in this chapter.In the second chapter, we finish an analysis on the market localization of digital mobile television on the basis of the novel business mode theory.In the third chapter, by evaluating the value of digital mobile television, we conduct a research into the its business mode, as well as the current problems occurred in the practical application.In the fourth chapter, upon the foundation of former practice, we consolidate the new digital mobile television business mode. A proposal concerning how to construct an excellent policy platform aiming at improving the development of digital mobile television is also offered. With the insight into its features and the combination of core elements, we emphasize the combination of partner relationship and construction of an all-round team.The chapter is also the summary of this paper. We come into aware of the value of business mode creation when focusing on the development of digital mobile television. And recognize the liberty of culture industry productivity by learning the power of the creation of business mode.