| With the development of the digital technology and the information revolution, many countries began to develop the Digital Television since 1990s.Europe and America researched into the digital television and actualized it in the 1980s, they had made some progress in the Digital TV. Direct Broadcast Satellite (DBS) of Europe and Cable Digital TV of America had been many subscribers. Chinese Digital TV lagged behind the developed countries and various kinds of the factors affected and confined the development of the Digital TV in China. At the end of 2004, the sum of the Digital TV's subscribers was less than 2 million. Quantity of the subscribers was so little that the operating organizations did not reach the profit line. It was clear that the appropriate profit mode and the operating mode was absent.Analysis on the communication and survival configuration, China had not come into being the perfect Digital TV Industry Chains and had so many serious problems in the Digital TV Industry Chains. For example, confusion of the content; scarcity and bad quality of the programs; lack of marketing conception; capital scarcity and less financing channel; absence of the Digital TV's Standard; separate networks; the single earning channel, etc. Digital TV Industry Chains is systemic and organic industry, any chain is dependable each other. Whether each incurs the developed bottleneck, it will affect the whole chain's development.Digital TV doesn't only depend on the advertising earning. It bases on the Digital TV integrated platform that stretches many earning channels and earning mode. Now Chinese Digital TV is also the single earning mode and need more services to add earning channels.The Operating mode bases on the Digital TV Industry Chain. Digital TV Industry Chain's basis is on the platform of the content, networks and services. All kinds of the corporations participate in the construction of the Digital TV Industry Chain. It will achieve the sharable earning and profit. |
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