The Research On The Current Situation And Planning Of Manzhouli's Broadcasting And Television

Manzhouli, Inner Mongolia, located at the borderland of China, Russia and Mongolia, with the characteristic of mult-nations cultural, is a international trade port and a special strategical place also has a model meaning to other borderland cities. The television take a great role on releasing the news for the Party and Government , meeting people's daily growing demand on information and knowledge. Television also is a window for foreign countries. With the development of the television industry and deeper cooperation between China and Russia, the television in Manzhouli is facing both challenge and opportunity. Shanghai Jiaotong University and Bureau of television, Manzhouli signed an agreement on the television stratagem location and development scheme for Manzhouli in 11th five year period May 2007, The paper is according to agreement, and with the consideration of the special location of the Manzhouli, we had a series of detail investigations about the television status, the future of the wireless digital television, and the habit on television of Muscovite who lived in Manzhouli. The investigation show that the television development of Manzhouli was restricted by the mechanism and system, lack of talents, backward hardware, low digitization and networking, lacking the capability of business development, In a word both the software and the hardware can not meet the requirement for television development. Only by innovation of mechanism and system, recruiting talents, building on base installation, improvement on hardware, making pluralism program, standardization program development process. Developing the wireless digital television, Can improve the core competition of the television, enhance the television to direction of public opinion, make the television became the mainstay of the city economic, and improve the television to broadcasting to Muscovite and show our harmonious culture.