On The Mediumlization Of Culture Of The Contemporary Society And Its Impact On The Audience

Culture can not do without communication, there is not communication if not Culture. If it is said that traditional culture is more dependent on word-of-mouth people interpersonal communication, the emergence of the mass media on the relationship of this cultural transmission of sexually transmitted jump into a new social dimension.. In contemporary society,the mediumlization of the culture is not only the result of the media and technology are developing rapidly, and the development of human society from their own culture is closely related to. When traditional culture turn into a media culture, not only the content of culture itself is a change but the people's thinking also has had a major impact. Theoretically, the media should and can truly reflect the true colors of the world, in fact the world's media was not the case. Both subjective or objective, the activities of the media on the record has always been partial, limited, thus the media in the dissemination of culture there is always a process of more or less one-sided and false phenomenon. This paper attempts to give media culture through some typical phenomenon in turn reveals the audience in the media and cultural history and reality two levels of understanding of the real world impact.In addition to the preamble and concluding remarks in this paper, is divided into four chapters.Chapter I first sort out some conceptual definition, defining media, culture, media culture, and the relationship of the three.The second chapter discusses in contemporary society, including traditional culture, how the traditional culture transforms into the media culture,and introduces the reason , performance and consequences of the medimlization This is one of the focuses of this paper. It is also to pave the way for the last two Chapters.Chapters III and IV respectively, from two dimensions explore the media culture's impact on people's Awareness. Chapter III from the historical level, clarifying the relationship between history and news, analysis of the current media in the audience some cultural phenomenon misleading.Chapter IV analysis the media and cultural awareness of the reality of the impact of the audience, selected in mass media several typical media cultural phenomenon, explores its difference from the reality ,and prove that the audience's recognization of the reality has always been influenced by the media culture .