The Impact Of Olympic Culture By The Sport Events Reports Between China And The USA

July28,2012to August12, the30th Olympic Games held in London. The Gamesattracted a total of100,500people worldwide participate. The love of the people all over theworld has reached a new peak with the development of the Olympic Movement. Olympicmovement has become an integral part of the process of development of human society in thesocial product of spiritual civilization. The spirit hidden behind the Olympic gradually affectthe values of the people of the world. The unique charm of Olympic culture has formed apowerful appeal in the world. The Olympic Games every four years creates the political,economic value, cultural and social value, making it the focus of the global, national media.The development of the Olympic movement has widely disseminated all over the worldthrough the powerful means of modern media technologies. The Olympic Movement,Olympic spirit and culture has been hosted by of the people of the world.The Olympic Cultural worldwide development is inseparable from the contemporarymass communication. In order to know how better to spread the Olympic culture through themass communication, this paper attempts to analyze the differences of the media of the twocountries in the Olympic Games reported typical media of the two countries during the2012London Olympic Games with the news frame theory.The research ideas in this article according to the press frame theory first Olympic eventcoverage is divided into the reported project, reported angle, reported contents, as well asreports focus on four aspects of Category Statistics typical media of China and the UnitedStates in the2012Olympic Games in London in the Olympic Games reported. Then thesupport of the statistical data, analyze the characteristics of China and the United States in theOlympic Games reported. And fall events in London during the Olympic Games in the110meter hurdles Liu Xiang as typical examples of comparison between the two countries thedifferent reported characteristics of the incident, analysis to identify the media of the twocountries in the Olympic Games reported the most typical differences. By statistical comparisons of before and comparison of the typical case, analyzing the media of the twocountries in the Olympic Games reported characteristics of the reasons of the difference.Finally, the first text based on the summary of the breakthrough of the Olympic eventsreported in the Chinese media as well as the problems on our media, how to better spread theOlympic cultural make relevant recommendations.