TV Culture Changes Contemporary Lifestyle

When we investigate contemporary society and the development of our life,we can note that television is not just a new communication technology, but became a unique cultural phenomenon.It has a profound impact on human values and behaviour.Tengzhuxiao wrote a book of TV Sociology, in the preamble translation of the opening wrote, he said if we ignore television's role in the community, it is impossible to talk about the social change in the 20th century. In the 21st century, the impact of television on society from the initial shallow, sensational effects to more mature, deep-level imperceptibly.Television itself is no longer a fresh phenomenon,so we do not give special attention on it. But this does not mean that the impact of television of social life on the decline, but it is even more powerful force: We are accustomed to access information around the world from television, and adjust our respond accordingly.TV culture is manufacturing the outside world's imagination and recognition at the same time to change our own.Television technology is the source of the strong influence of television realistic reproduction characteristics. Television seems to show an open landscape. The production process was hidden so television audience tend to equate it as the real world, but not impacted by the director or some other factors. Of course, the difference between TV and real life is the reason television can have an impact on life.It can be said that contemporary television culture is the most abundant life-table symbol. James? W ? Kerry James "as the spread of a culture" that Symbol "is the realistic characterization, and to provide realistic characterization," "as a '……symbol' to show reality ,as'……Provide symbols for'to provide Symbol performance, it created a reality. "TV is the case, it is a microcosm of real life symbols, real-life performance on the one hand, on the other hand created a real life. It is not purely cultural significance of the producer, but its large-scale dissemination can be a decisive advantage given to a culture. In the dissemination, reproduction of the scenes on television, TV show as a whole is no longer the daily lives of the real daily life, is the cultural values of the television screen, high-value orientation enrichment fragment.TV culture values promote the modernization of life in the direction of development.The basic trends of development is from independent to self-dependent, from closed ot open and from thrifty to consumer trends. The open, inclusive characteristics of TV Culture promote process of modernization of society and life, and the development of people's overall quality.And at the same time it maximize the life of the individual and society as a whole ties in together. It respect vision, sense and opportunism tendency also led to the restlessness, vanity and confused in modern life. Along with the dependence on the external space and the expansion of cognition, self-space is becoming more and more narrow,the sense of powerlessness also grow.We are living but "without examining".