Research On The Newspaper Public Opinion Guidance In The Background Of The "Print-paper And Internet Interaction"

Faced with all the media environment changes, the rise of the people's network meeting, Print—paper and Internet interaction, reported net integrated into paper media to adapt to public opinion environment, and guide a new breakthrough in the network of public issues. In recent years, "Print—paper and Internet interaction program" become to answer the challenge of traditional media, and strategic approach become an influential platform for the dissemination.This article focuses on analysis of public opinion to guide our current form of newspapers and the general characteristics of the basic method of operation for the newspaper public opinion to guide problem, and an interactive section for the analysis reported net samples on the paper.Affirm the positive role of the interactive section in the guiding public opinion, demonstrate the possibility of partnerships between traditional media and online media platform, they can promote the development of public issues from the media. Based on the reflections of the lack of paper presented to the media, The paper will propose mechanism of newspaper as the protagonist of news production, the main force of guiding work, seek to provide practical information for considering how the media play an effective power in guiding public opinion.