| After 20 years of development, Chinese TV has been issued via the "seller's economy" into the "buyer's economy" era .TV program "shortage" has gone. TV brand development of the market economy is the inevitable product of television programs as a special commodity. It also followed the general rules of operation of the market. Brand program is not just the foundation of station's survival, also the weapon to win in the competition.Brand building program is a long and difficult process. Pioneer is difficult, but preserving is more difficult. In any operation there is a product life cycle, television programs also included. In the input phase, production is relatively crude, a relatively low profile and do not have much influence in society; The quality of programs is being improved continuously in the growing, along with programs to enhance visibility, probably appear a few standout brand programs; In mature, the programs quality stable and style stereotypes. As the program itself accepted by the majority of the target audience, ratings remain high but growth has slowed; in the period of recession, due to a large number of similar programs follow-up program and "homogenization" is serious and can not meet the ever-changing needs of the audience, at last the ratings continued to decline.TV managers and innovative are ways the wise seeing wisdom. Based brand personality, constantly packing and maintain originality; through image packaging, cyclical program to promote and social activities, language slogans started, the theme song and presenters, and name, goods subscript. Let artistic style brand as a permanent impression on the hearts of the audience. However, programs innovative should be based on brand development cycle in the effective investment programs.Most scholars today's domestic brands of a single word packaging art program planning over look the overall coordination and television programs, television programs is not just to create brand packaging art. The program also includes personalized, diversified channels for publicity, special programs put in the time and other factors. |
