On The Relationship Between The Mass Media And Reducing Digital-divide Under The Situation Of "Three-Agriculture"

Information technologies have become the main support in this economy based knowledge era, they are the strongest engine of civil economical development, and are changing the way of economical activities, work and life ,playing important impact on the society revolution. However, we should see that digital divide which result from imbalanced development of information and communication has gradually emerged and became appeal people's eyes. Like disparity in economical, digital divide became larger than before rather than smaller."Digital divide"is always means"disparity between information-rich and information-poor". It is not only lies between developed countries and developing countries, what's more, it also lies among different areas, cities and country.As a developing country, there is disparity between developed countries and china, and digital divide lies among the east and west areas, cities and rural areas.Compared to the other countries, because of the background of"three-agriculture"digital divide between cities and country in china reflect different characters .It is said to be that the problem of"three-agriculture"is the cause for the digital divide between cities and country. Meanwhile, digital divide between cities and country blocks the solution of"three-agriculture".Reducing the digital divide between city and country is so benefificial for the resolution of"three-agriculture"that attracting many scholars's eyes to pay attention for it.Most of them search for particular resolving of reducing digital divide based on information technology popularization and education development .Now I try to analysis particular cases to lessen digital divide by the mass communication.Followed the mode of"introduce the problem""analysis the problem"and"resolute the problem", The paper is divided into 4 chapters, the detailed content of each chapter is as follows:Chapter 1:introduce the research background of the paper,the purpose of the research and the methods for research.Chapter 2:This chapter gives a simple definition of digital divide,introduce the particular representation of China's digital divide between cities and rural areas , analysis the influence for the problem of"three-agriculture".Chapter 3:discusses the cause of digital divide in China. Analysis the representation of mass communication in countries. Reveal the reason that why the mass communication pay little attention to the country and the peasant.Chapter 4:put forward particular resolving way of reducing digital divide between city and country. The chapter discuss the issue from the aspect of the mass communication.