A Study On The Children Television's Content Industry Of Chinese

The children television always entrusts with the great mission of the body of negative education function, since our government also has been taken to the children television education function. But under the circumstance of moving towards the market day by day in the Chinese television, and under of impaction of the overseas' children television program, Chinese children television also have to face the market and explore the road of the industry management. The arriving of the society based information causes the children television's content industry breakthroughs category of traditional television's content industry. It is not only including the program content taken the audiences as the object, but also includes the marketability operation in content product and the content service of children television. Facing these new changes, our country's children television only then faces the challenge, renews the traditional ideas, constructs the content industry of children television, forms the chain of industrial value, and explores the development path which belongs to Chinese children television both to shoulder the education function and the industrial function.